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For Immediate Release
Contact: Nikki Johnson
Thayer Interactive Group
Ph: 202-465-3917
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services
TIG´s Full-Service Offering Combines High Level of Client Support and Proven Results
WASHINGTON, D.C. – August 20, 2003– Thayer Interactive Group (TIG) announced today an Internet marketing partnership with Driftwood Hospitality Management, LLC, a fast-growing independent hotel, resort and casino management firm based in Jupiter, Florida. According to the agreement, TIG will provide Driftwood with comprehensive Internet marketing services to enhance the online visibility and Web bookings of selected hotel assets.
“In evaluating sales distribution strategies, it became apparent that the Internet offers the most cost-effective means of reaching new customers and driving incremental revenue to our hotels,” said David Buddemeyer, president of Driftwood. “We initially heard about Thayer´s successes from other asset owners, who have benefited from the company´s extensive knowledge and high level of personal touch. After detailed research, this company impressed us with their understanding of the business, proven results and unmatched level of property support.”
According to the agreement, TIG will provide each participating Driftwood hotel with a customized, five-part program–in effect becoming the property´s Internet marketing director–for a flat fee. The company´s full-service offering includes website development and content management; search engine optimization and pay-per-click marketing; strategic link partner marketing and online advertising; statistical reporting and analysis; and proactive client support.
Driftwood is the sixth major hotel ownership and management group that has joined TIG´s portfolio within the last three months. The firm´s new clients range in size and type from mid-priced limited-service hotels, to upscale full-service hotels and resorts, to five-star resort and spa properties. TIG´s program continues to produce strong results for branded and non-branded hotels, leisure and transient markets, and urban and suburban locations, delivering an average of $750,000 to $1.5 million in incremental revenue per hotel.
“Driftwood has a complex and sophisticated marketing platform, driven by a firm commitment to strong revenue generation and solid growth,” said Frederic W. Malek, TIG chief executive officer. “Our program fits well into the Driftwood marketing platform, as we have proven the ability to deliver significant incremental revenue with low customer acquisition costs in a multitude of markets. We deal directly with the participating properties to ensure that all available online revenue opportunities are tapped within the localized market. Our high level of personal service ensures an Internet marketing plan seamlessly integrated into the hotel´s operations, extending existing efforts into the online distribution channel for maximum efficiency and results.”
As the demand for leisure and corporate travel begins to improve, it is essential for hotels to present themselves aggressively and effectively to consumers searching for hotel accommodations in particular geographic markets. The Internet is the fastest-growing hotel distribution channel, predicted to account for 20 percent of all lodging revenue by 2005. As online marketing grows increasingly more competitive, field-tested industry knowledge is vital to success.
“Thayer´s full-service approach to Internet marketing, solid record of revenue generation and extensive knowledge of the hotel business were the key components that ultimately convinced us to select Thayer,” Buddemeyer said. “We anticipate a long-lasting partnership that results in the exceptional growth of our assets.”
Driftwood Hospitality Management, LLC, owns, operates and develops hotels in the United States, the Caribbean and Latin America. The company´s current portfolio consists of 23 hotels, comprising over 6,300 rooms in major resort destinations and top business travel and convention markets in eight U.S. states, the Bahamas and Costa Rica.
Thayer Interactive Group (TIG) is a full-service Internet marketing firm designed to maximize online revenue and minimize effort for its hotel clients. The company´s clientele ranges from family-owned, independent hotels to branded and franchised hotels such as Choice, Hilton, Marriott, InterContinental and Starwood properties. TIG is the preferred provider of localized, web-based marketing for more than 150 Doubletree hotels of the Hilton-family brand.
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