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An Informative Series on Destination eMarketing Best Practices:

TIG Global is proud to share this informative series of "Destination eMarketing Best Practices," specifically written for Destination Marketing Organizations. Each paper contains real-life, current examples of interactive strategies and tactics being used by your DMO colleagues. We encourage you to use this series as a resource for enhancing your own online marketing programs and we hope they challenge you to think of fresh ideas-and new ways to reach visitors and empower your industry partners.

About the report series:
Cindy Estis Green, managing partner of The Estis Group, and impartial online marketing consultancy group focused on the travel industry, performed original, qualitative research for each report. Over 21 individual DMOS were interviewed from destinations of varying geography, size, and structural makeup.

Part 1: Social Media and the DMO Marketer

Part I: Social Media and the DMO Marketer

Build ongoing relationships with your visitors, stimulate traffic and trigger consumer actions through Twitter, Facebook, and your own online games and contests. Also see how easy it is to train your destination members to set up their own social marketing strategies and let the synergy begin.

Click here to download:
“Social Media and the DMO Marketer- Part1”

Part 2: Social Media and the DMO Marketer

Part 2: Social Media and the DMO Marketer

Build your brand and establish your destination online through the use of video, online applications, blogs, photo sharing, traveler reviews, and more. Learn how to leverage these social media strategies to gain loyal visitors, stimulate traffic, and trigger interactions with consumers, meeting planners, and travel professionals.

Click here to download:
"Part 2: Social Media and the DMO Marketer"
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