 |
 |
Client:
Luxury Spa brand with resort destinations located throughout the US and the Caribbean. The high-end Spas are well-known for their distinctive settings, lavish style, and signature treatments.
Situation:
For years, the luxurious Spa chain maintained two separate websites - one focusing on the weeklong spa resort experience in the original Southern California location and another geared toward the overall Spa brand and individual spa locations across the US and the Caribbean. The client challenged TIG Global to design a portal website to replace the two separate sites in order to highlight the brand, create a more unified, modern feel, and better promote the individual Spa locations.
Strategy:
TIG Global designed a customized portal for the Spa to leverage the renowned brand and increase knowledge of the additional day Spas locations. The new portal was designed to not only show consistency across the brand, but also to emphasize the individuality of each Spa location. TIG Global created a user-friendly site that relays the overall "spa experience" to the end-user, focusing on the calming atmosphere, experienced, attentive staff, customization, and relevant treatments. The portal includes online request-a-spa service tools and booking mediums to allow visitors to easily schedule appointments through the website. Prior to designing the portal, the TIG Global team visited several of the individual spa resorts to understand, first-hand, the unique atmosphere and experience of the Resorts and better design a website to capture the essence of the Spa brand. The team also analyzed the Spa's two existing websites using an analytics tool to identify the most viewed pages and visitor pathing patterns and incorporated the data into the new portal design to help increase conversion rates.
To promote the Spa and drive highly qualified traffic directly to the new portal, TIG Global launched a comprehensive SEO & PPC marketing campaign, implemented strategic linking efforts on sites like SpaFinder & SpaIndex, and a created e-mail marketing campaigns to be used in conjunction with current specials.
Results:
During the first 6 months of service, TIG Global:
- Delivered an average of 14,655 total monthly visitors, a 9% YOY increase from the traffic received on the previous two websites combined
- Engaged users to spend an average of 5.12 minutes on the site and visit an average of 5.98 pages
- Generated a ROI of 8:1
|
|
|
|
|
