TIG Global, HSMAI (Hospitality Sales and Marketing Association International) and its Travel Internet Marketing Special Interest Group have partnered to create a series of original Internet marketing white papers. These documents are designed as resources to help educate travel professional on current industry topics and trends.
Discover how the third generation of the Web is transforming Internet marketing. Understand "semantic" technologies, access to open data, expanded mobile services, real-time information and other elements which contribute to the new robust Web environment. Learn how to apply these emerging trends to your own e-marketing strategy to increase traffic and conversions.
From mobile websites to text messages to location based services, learn how mobile marketing is becoming the go-to tactic for savvy marketers and is taking the travel industry by storm.