TIG Global, HSMAI (Hospitality Sales and Marketing Association International) and its Travel Internet Marketing Special Interest Group have partnered to create a series of original Internet marketing white papers. These documents are designed as resources to help educate travel professional on current industry topics and trends.
A traveler’s first impression of a website – positive or negative – is formed within just a few seconds. This special report touches upon some of the most significant themes in designing an effective website and how they can enhance the sales and marketing performance of companies and organizations within the global hospitality, travel and tourism sector.
Explore the various ways hotel management companies and brands can engage consumers through social media channels. This paper addresses all of the common social media concerns management companies and hotel brands face and provides direction on how to grow a successful strategy.
Discover how the third generation of the Web is transforming Internet marketing. Understand "semantic" technologies, access to open data, expanded mobile services, real-time information and other elements which contribute to the new robust Web environment. Learn how to apply these emerging trends to your own e-marketing strategy to increase traffic and conversions.
From mobile websites to text messages to location based services, learn how mobile marketing is becoming the go-to tactic for savvy marketers and is taking the travel industry by storm.