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For the latest
information on
industry trends. |
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July 21,
2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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For Immediate Release
March 26, 2007
Contact: Molly McElroy
TIG Global
Ph: 202.465.3962
Email: mmcelroy@TIGGlobal.com
TIG Global's E-Mail Marketing Campaign Receives National Honors
The Web Marketing Association Awards TIG Global
‘Best E-mail Message' for The Rittenhouse
WASHINGTON, DC – March 26, 2007 – TIG Global, the leading interactive marketing company for hospitality, today announced receipt of the award for Best E-mail Message in the 2007 Internet Advertising Competition held by the Web Marketing Association ( www.WebMarketingAssociation.org). The annual, international competition recognizes outstanding achievement and results for online marketing.
The winning e-mail message
(www.TIGGlobal.com/Rittenhouse/emailblast.htm), designed for The Rittenhouse of Philadelphia, showcased the hotel's “Summer Suite Upgrade” campaign. The purpose of this promotion was to drive revenue by encouraging opt-in email subscribers to book a standard room at the hotel and receive a complimentary upgrade to a suite from Aug. 1 to Sept. 10, 2006. By designing a persuasive campaign that clearly communicated The Rittenhouse's luxury brand image, TIG Global was able to market a valuable travel package to guests and increase occupancy levels at the property.
"We designed a persuasive e-mail marketing message that incorporated the tone and color palette of The Rittenhouse website (www.RittenhouseHotel.com) in order to create a seamless brand image,” said Paul Peddrick, VP of creative services for TIG Global. "TIG Global's copywriters coupled the design with compelling, targeted copy and strong calls to action that directed consumers to a related landing page within The Rittenhouse website."
The award-winning e-mail campaign also drove qualified, incremental website traffic, with five percent of 2,117 opt-in recipients clicking through to the campaign landing page. Moreover, the campaign garnered a 37 percent open rate, which is significantly greater than the 25-30 percent industry average.
In addition to e-mail marketing, TIG Global provides The Rittenhouse with a strategic and comprehensive Internet marketing program that includes website design, site management and maintenance, search engine optimization, pay-per-click marketing, strategic linking, online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support.
About TIG Global:
TIG Global (www.TIGglobal.com), headquartered in Washington, DC, is the leading provider of interactive marketing services for the hospitality industry. TIG Global's strategic e-marketing programs raise Internet visibility, drive demand and revenue online, and deliver unrivaled ROI to clients. TIG Global combines its hospitality industry knowledge and e-business expertise to help clients maximize the potential of the rapidly expanding Internet channel. Named one of DC's “Fastest Growing Companies” by the Washington Business Journal in 2006, TIG Global serves over 500 hospitality clients located throughout North America, Europe, Asia, and the Caribbean.
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