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For the latest
information on
industry trends. |
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July 21, 2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2, 2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17, 2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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FOR IMMEDIATE RELEASE
April 24, 2006
LXR Luxury Resorts Contact
Anne Hersley
561.447.3370
ahersley@luxuryresorts.com
TIG Global Contact
Molly McElroy
202.465.3962
mmcelroy@TIGglobal.com
LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner
WASHINGTON, D.C. – April 24, 2006 – LXR Luxury Resorts (LXR) today announced that it has selected TIG
Global as its agency of record to manage website design and Internet marketing services for its LXR
portal site, http://www.LuxuryResorts.com
and for 23 independent hotels and resorts that are part of this collection. LXR is a portfolio of
luxury properties owned by affiliates of Blackstone Real Estate Advisors.
In accordance with the partnership, TIG Global will continue to design websites for the LXR properties
and develop, implement and oversee complementary strategic marketing programs. These plans include
search engine optimization, pay-per-click marketing, strategic linking, online advertising, email
marketing, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative
client support. In addition, TIG Global will create promotional and location-driven landing pages
(e.g., http://www.LuxuryResorts.com/PuertoRico)
to drive qualified traffic and generate cost-effective cross-sell opportunities for the LXR collection.
"LXR has an expert-level understanding of the power of the online distribution channel," said Paul
Peddrick, senior vice president of web services for TIG Global. "TIG Global is delighted to combine
our industry-leading design and marketing expertise in service of a growing list of some of the finest
hospitality assets in the world."
LXR initially partnered with TIG Global, the leading provider of web presence management and marketing
for hotels, in May 2005 for the online re-branding of the Rihga Royal New York. Based on TIG Global's
superior services and proven results with this property, LXR elected to extend its Internet marketing
partnership with TIG Global for the LXR collection.
"TIG Global has the hospitality, online marketing and design experience to create luxury websites that
reflect the individual personalities of each property and perform well," said Jack Feuer, LXR e-commerce
advisor. "Their aggressive marketing tactics also have led to a substantial increase in qualified
traffic, reservations and revenue."
About TIG Global:
TIG Global, www.TIGglobal.com, headquartered in Washington, DC, is the leading provider of interactive
marketing services for hotels and resorts. TIG Global's consultative, strategic marketing programs raise
Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hotels.
Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to
help hotel clients maximize the potential of the Internet channel and gain more than their fair share of
this rapidly expanding market. TIG Global serves more than 450 hotel and resort clients, including
independents and branded hotels, located throughout North America, Europe, and the Caribbean.
About LXR Luxury Resorts:
LXR Luxury Resorts is a portfolio of independent properties dedicated to creating an experience of
luxury, a sense of ease and endless pleasure. LXR resorts are distinguished by a style and spirit that
captures the unique qualities of their setting, whether the urban chic of a city like New York or the
beauty and charm of an island like Puerto Rico. All LXR Luxury Resorts offer elegant surroundings,
attentive service, guest privileges at private golf clubs and rejuvenating spa programs. LXR Luxury
Resorts are located throughout the United States and the Caribbean. The LXR collection also includes
the renowned Golden Door Spa brand and its four spas in the U.S. LXR Luxury Resorts can be found at
http://www.LuxuryResorts.com.
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