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For the latest
information on
industry trends. |
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July 21,
2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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TIG Global stands tall as the industry leader, providing unique hotel and destination Internet marketing
ideas to more than 500 of the world's most prestigious hotels, destinations, and property management
companies. We offer the ideal mix of consulting, technology, and hotel and destination Internet marketing
strategy, all with a laser focus on raising online visibility for our property clients.
We were responsible for driving nearly $350 million in client property bookings during
2006 alone. Here are several examples of how TIG Global used successful hotel and destination Internet
marketing strategies to increase revenue for our clients:
Client Profile #1 - Baltimore, MD - View Case
- Enhance asset awareness and RevPAR against better known branded competitive set
- Generate group interest for the more than 30,000 square feet of meeting space
- Improve profitability through decreased reliance on high-cost third-parties
- Increase top-line revenue and improve online sales contribution
Strategy and Outcome
Client Profile #2 - Atlanta, GA - View Case
- Increase number of meeting RFPs generated from the website
- Capitalize on proximity to local demand generators to capture corporate and leisure-transient business
- Overcome poor reputation of property prior to the new flag change
- Drive incremental room revenue and increase online sales contribution
- Lower customer-acquisition costs through decreased reliance on third-parties
Strategy and Outcome
Client Profile #3 - American South West - View Case
- Capitalize on area demand generators to capture leisure-transient and mid-week corporate business
Increase demand during seasonal downtime
Decrease reliance on third-parties to lower customer-acquisition costs
Drive incremental room revenue and increase online sales contribution
Strategy and Outcome
Client Profile #4 - Boston, MA - View Case
- Enhance asset awareness of superior rooms and location attributes
- Increase number of wedding and meeting RFPs generated from the website
- Increase RevPAR against branded competitive set
- Improve profitability through an increased online sales contribution
Strategy and Outcome
Client Profile #5 - Bethesda, MD - View Case
- Attract and capture Washington, D.C. area market competition
- Enhance asset awareness and RevPAR against competitive set
- Drive incremental room revenue and increase online sales contribution
- Decrease reliance on third-parties to lower customer-acquisition costs
Strategy and Outcome
Client Profile #6 - Richmond, VA - View Case
- Capitalize on numerous area demand generators by creating heightened online presence
- Target meeting planners to promote newly built executive meeting center
- Maintain market share despite new supply located in close proximity to major demand
- Gain online market share and RevPAR
- Lower customer-acquisition costs through decreased reliance on third-parties
Strategy and Outcome
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