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For the latest
information on
industry trends. |
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July 21,
2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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Two independent all-suite hotels centrally located in downtown Baltimore. Together these
hotels offer 360 spacious suites, two restaurants, two lounges, a health club facility,
and spectacular event space.
THE BUSINESS CHALLENGE:
Use the Internet to achieve the following goals:
- Enhance asset awareness and RevPAR against better known branded competitive set
- Generate group interest for the more than 30,000 square feet of meeting space
- Improve profitability through decreased reliance on high-cost third-parties
- Increase top-line revenue and improve online sales contribution
THE STRATEGY:
Client hired TIG Global to develop and execute an aggressive online strategy to
tap into the various demand generators in Baltimore area market. A key component of the program
included saturation of online media to ensure prominent placements for the property in all
major destination guides on the local, regional, and national level. TIG Global also focused
its marketing efforts on all the top search engines, to capture leisure customers looking for
luxury accommodations in the downtown area, and meeting and social planners looking to hold
events in Baltimore.
THE RESULTS:
Within the first year of consistent online marketing effort the properties:
- Tripled their online revenue, resulting in almost $700,000 booked direct online through the website
- Realized significant movement in their RevPAR Indexes and substantial market-share growth
- Collected more than 50 RFPs for a potential total of over 1,500 room-nights
- Received more than 150,000 total visitors, with one of every two site visitors clicking through to check rates and availability
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