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For the latest
information on
industry trends. |
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July 21,
2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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Centrally located hotel in the heart of downtown Atlanta, this renovated 765-room
hotel boasts an award-winning design, and offers 45,000 square feet of meeting space.
THE BUSINESS CHALLENGE:
Use the Internet to achieve the following goals:
- Increase number of meeting RFPs generated from the website
- Capitalize on proximity to local demand generators to capture corporate and leisure-transient business
- Overcome poor reputation of property prior to the new flag change
- Drive incremental room revenue and increase online sales contribution
- Lower customer-acquisition costs through decreased reliance on third-parties
THE STRATEGY:
Client hired TIG Global to improve its web presence and increase its direct
online revenue. TIG Global designed and developed a new customized website to showcase the
unique boutique feel of the property. TIG Global performed extensive research of the Atlanta
market and identified numerous local demand generators for the hotel. In tandem, TIG Global
utilized its partnerships with local, regional, and national travel sites to ensure prominent
placement for the property in all major destination guides. TIG Global launched an aggressive
marketing campaign on all the top search engines to place the property in front of meeting
and social planners looking to hold events in Atlanta, and leisure customers looking for
accommodations in the downtown area.
THE RESULTS:
During a six-month interval of consistent online marketing the hotel:
- enerated more than 125 RFPs from the site, resulting in more than 3,000 room-night leads
- Increased its direct online revenue significantly, booking over $170,000 through its website (totaling $340,000 on an annualized basis)
- Received more than 80,000 total visitors, with 27% of the site visitors clicking through to check rates and availability
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