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For the latest
information on
industry trends. |
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July 21,
2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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A portal site designed for four economy-priced hotels in the American Southwest. These
award-winning economy hotels cater to both mid-week corporate business and weekend
leisure travelers.
THE BUSINESS CHALLENGE:
Use the Internet to achieve the following goals:
- Capitalize on area demand generators to capture leisure-transient and mid-week corporate business
- Increase demand during seasonal downtime
- Decrease reliance on third-parties to lower customer-acquisition costs
- Drive incremental room revenue and increase online sales contribution
THE STRATEGY:
Client hired TIG Global to gain market share by capturing the demand in the
Southwest region. TIG Global designed and developed a portal website to market the unique
aspects of each hotel, as well as its respective markets. TIG Global researched the area
markets and identified numerous local and national travel sites to partner with as part of
its aggressive reciprocal linking strategy. Pay-per-click bidding on over 400 keywords and
the creation of the optimized portal site were used as additional online marketing
strategies to garner market share and increase online revenue. TIG Global also created
and executed a targeted email marketing campaign to deliver qualified visitors to the site.
THE RESULTS:
During the first year of consistent online marketing the properties:
- Increased their online revenue significantly, booking almost $300,000 in direct online revenue through the website
- Received more than 100,000 total visitors, with 37% of the site visitors clicking through to check rates and availability
- Collected almost 1,400 email addresses of visitors interested in receiving promotional email campaigns
Click Here to return to the previous page
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