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For the latest
information on
industry trends. |
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July 21,
2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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A 230-room luxury hotel located on the harbor in Boston, MA. Guest rooms offer
magnificent views of the scenic harbor or the breathtaking skyline, and 15,000
square feet of meeting space can accommodate groups of 500 as gracefully as a
private luncheon for 20.
THE BUSINESS CHALLENGE:
Use the Internet to achieve the following goals:
- Enhance asset awareness of superior rooms and location attributes
- Increase number of wedding and meeting RFPs generated from the website
- Increase RevPAR against branded competitive set
- Improve profitability through an increased online sales contribution
THE STRATEGY:
Client hired TIG Global to gain a stronger online presence and increase
asset awareness. TIG Global launched and executed an aggressive Internet marketing
campaign to achieve prominent search engine positioning and capture its fair share
of the online market. TIG Global placed the property in front of leisure consumers
actively searching for luxury accommodations in Boston's financial district and harbor
area, as well as meeting and social planners looking for event venues in the city.
TIG Global used Boston area demand generators to saturate the online media through
placements in all major destination guides on the local, regional, and national level.
THE RESULTS:
After a year of consistent Internet marketing the hotel:
- More than doubled its YOY online revenue
- Generated more than $850,000 direct online revenue booked through its website
- Received over 135 RFPs for a potential of more than 3,000 room nights
- Captured over 250,000 total visitors, with more than 65,000 site visitors clicking through to check rates and availability
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