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For the latest
information on
industry trends. |
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July 21,
2008 |
Richmond Metropolitan CVB, Stockton CVB, and Capital Region USA Select TIG Global as their DMO Internet Marketing Partner
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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A mid-scale, limited-service, all-suite branded hotel located in the center of Bethesda,
MD, a popular feeder market for price-conscious Washington, D.C. travelers. The property
boasts more than 4,500 square feet of meeting space and close proximity to the Bethesda
Metro station, which provides easy transportation to D.C. and northern Virginia
attractions and landmarks.
THE BUSINESS CHALLENGE:
Use the Internet to achieve the following goals:
- Attract and capture Washington, D.C. area market competition
- Enhance asset awareness and RevPAR against competitive set
- Drive incremental room revenue and increase online sales contribution
- Decrease reliance on third-parties to lower customer-acquisition costs
THE STRATEGY:
Client hired TIG Global to capture market share and increase its online sales
contribution. TIG Global team designed a customized website to highlight the property's unique
attributes and optimized its content to achieve maximum search engine positioning. TIG Global
conducted extensive market and competitive-set research in order to develop and execute
comprehensive Internet marketing strategy, including prominent positioning on the major local
and national travel sites. The online marketing campaign is targeted to reach a wide variety of
consumer types including leisure travelers, extended-stay customers, group business, and
meeting planners.
THE RESULTS:
During a year of consistent online marketing effort the client:
- Realized significant movement in its RevPAR Indexes
- Increased its online revenue by booking almost $200,000 in direct revenue through the website
- Collected over 200 group, extended-stay, and meeting leads generated from the website
- Received more than 57,000 total visitors, with 30% of the site visitors clicking through to check rates and availability
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